
Wie planen KMUs ihre Werbebudgets? Dem geht Crossvertise in seiner Umfrage “Marketing Trends 2026” nach. Außenwerbung belegt einen der oberen Plätze: Von 104 KMU planen 49 Prozent 2026 Außenwerbung. Von diesen erhöhen 22 Prozent das Budget und 48 Prozent halten es konstant. 77 Prozent der Unternehmen mit konstantem Budget investieren in DooH. Marketingbudgets bleiben weitgehend gleich.… Continue reading

• Customer Avoided Emissions reach 694 million metric tons, exceeding Siemens’ own footprint for second year• Robust Eco Design now applied to 67 percent of relevant portfolio, supporting resource efficiency and circularity• More than one million people trained globally through Siemens learning ecosystem, with a target of three million by 2030 Siemens has reported measurable… Continue reading

• Draft proposals would allow one environmental management system per company instead of site level reporting• Industrial facilities may no longer need climate transformation plans or disclosure of hazardous chemical use• Commission estimates up to EUR 1 billion in annual administrative savings if changes are adopted Brussels is preparing to scale back several long-standing environmental… Continue reading
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