Kategorie: Methane
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OoH: FAW launcht Tools für ROI/ROE-Berechnung
In den vergangenen Jahren spielte Nachhaltigkeit eine immer größere Rolle, wenn es um die Mediaplanung in Kampagnen ging. Gleichzeitig muss die Werbung ihre primären Ziele, zum Beispiel einen gewissen Abverkauf, erreichen.Mit diesem vermeintlichen Zielkonflikt haben sich Bynd Consulting und der FAW, der Fachverband Aussenwerbung, 2023 erstmals beschäftigt und seitdem zwei gemeinsame Studien zu „Wirkung und… Continue reading
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US Tech Leaders Tie ESG to Core Business Strategy: IDC Technology Survey
• 79% of US firms demand verified sustainability credentials from external tech vendors.• Networks, cloud systems, and AI platforms identified as the top three areas for IT decarbonization.• Nearly one in five US businesses will prioritize environmental sustainability tech investments in 2025. Sustainability Moves from Compliance to Core Strategy As the global policy spotlight turns… Continue reading
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EIB Group, Santander Mobilize $1B for Spain’s Green and Inclusive SME Growth
• €1 billion in new financing will support Spanish SMEs and mid-caps through a securitisation led by EIB Group and Santander.• €200 million earmarked for near-zero-emission building projects and €70 million to promote women-led enterprises.• Deal strengthens EU capital-markets union and expands sustainable finance access for small businesses. EIB–Santander partnership expands SME financing The European… Continue reading
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