Kategorie: Nikotinbranche
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DooH: Framen integriert Wetter-Targeting
In seinem Ads Manager führt Framen Weather Targeting ein. Die Funktion ermöglicht die automatisierte Ausspielung von Kampagnen anhand von Echtzeit-Wetterdaten über das gesamte Framen-Screen-Inventar. Laut Angaben des Unternehmens steht die Funktion ab sofort zur Verfügung. Die Ausspielung erfolgt standardisiert im vorhandenen Buchungsablauf. Im Ads Manager legen Werbetreibende Temperaturbereiche und Wetterbedingungen fest. Zur Auswahl stehen klare Bedingungen,… Continue reading
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Sweep Executive Freddie House Predicts the Four Defining Climate Trends for 2026
As global markets emerge from a turbulent COP30 and prepare for the 10-year anniversary of the Paris Agreement, one theme is cutting through the noise: climate strategy in 2026 will be defined by data credibility, investor scrutiny, and competitive pressure. Governments face renewed expectations to lock in 2040 pathways, while companies confront shifting regulatory baselines… Continue reading
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Mars Commits $20 Million to Climate Smart Rice Farming Through 2030
• USD 20 million over 2020–2030 to scale climate smart rice sourcing, reduce emissions and strengthen farmer livelihoods• Focus regions include the US, Europe, India, Pakistan and Thailand where rice yields face climate-driven decline• AWD irrigation and training programs aim to cut water use up to 30% and reduce methane by more than 40% while… Continue reading
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