Kategorie: XNRGY
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Handelswerbung: Vom Prospekt zum Pixel
In der Langzeitbetrachtung von printbasierter gegenüber additiver Handelswerbung* wird die besonders in den letzten Jahren immer rasantere Entwicklung des Werbeverhaltens im deutschen Handel deutlich. Um 10 Prozentpunkte hat die gedruckte Werbung seit 2020 Anteile verloren, während die digitalen Maßnahmen um 10 Prozentpunkte gewonnen haben. *Additive Handelswerbung sind vornehmlich digitale Kanäle, aber auch Out-Of-Home Grafiken zum Download… Continue reading
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Anthesis Appoints Michael Salvatico to Lead Climate and Nature Strategy in Asia Pacific
• Appointment strengthens Anthesis’ regional climate and nature advisory capacity amid expanding disclosure and net-zero requirements.• Salvatico brings over 20 years of sustainability and finance experience across APAC and the Middle East.• Anthesis builds on its 1,400-strong global network to accelerate integration of nature and climate strategies across corporate and financial sectors. Sydney-based Role Targets… Continue reading
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Tokyo to Issue World’s First Certified Climate Resilience Bond
Tokyo Metropolitan Government becomes the first issuer globally to secure Climate Bonds Certification under the new Resilience Criteria and Taxonomy. The TOKYO Resilience Bond will finance large-scale adaptation projects, from river upgrades to coastal defense, benefiting 14 million residents. The issuance expands the Climate Bonds Standard beyond mitigation, creating a new blueprint for resilience-focused finance.… Continue reading
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